了解目标受众

　　Who are you writing for? Who do you expect to read your article， your book， or your blog post? Will they care about what you're talking about? Will they understand the message that you're trying to get across? Good writing isn't generic; it's specific because it's targeted towards a group of people with something common binding them.

　　你为谁写作?你期望谁来读你的文章、你的书或你的博客?他们关心你写的内容吗?他们会理解你想表达的信息吗?好的写作不是泛泛的;而是具体的，因为它针对的是一群有共同特征的人。